Equity markets:
when angels fall
Over the past few years, several former stock market darlings have been dramatically toppled from their perches – Aspen, EOH, Mediclinic, Brait, Fortress B and Pioneer Foods are among those whose share prices have more than halved. These companies were all investor favourites – their fall from grace is a clear indication that achieving market-beating returns in a portfolio is as much about avoiding loss as it is about finding winners. We’ve managed to sidestep most of these fallen angels in our house view portfolio – not because we have an ability to somehow magically predict the future, but because we use a particular valuation-driven approach when analysing individual stocks.
Both South African and global markets have demonstrated an increasing propensity to severely punish underperformance of particular stocks relative to expectations of those shares.
What the JSE’s fallen angels have in common is that they all showed strong growth over a number of years, and the market expected this to continue. This resulted in the companies in question trading at high multiples of over-optimistic expected earnings.
In the cases of Aspen, Mediclinic and EOH, a large proportion of this growth was driven by acquisitions. With rapid increases in accounting earnings, this is what the market focused on, rather than the companies’ cash flows, organic growth or capital allocation. As the growth petered out, often due to a combination of rising debt, difficulties in managing cash flows and the new assets underperforming relative to expectations, the market was forced to rethink its sustained growth hypothesis.
The decline in the fortunes of Pioneer Foods and Shoprite was more the result of the cyclicality of maize prices and African economies – the lesson here is not to use cyclically high earnings as the basis for longer term projections.
Here are the metrics of some of the South African market's fallen angels:

Source: Bloomberg, Sanlam Private Wealth research (figures correct as of 5 April 2019)
When expectations change, it results in a number of linked negative changes in standard valuation models, which turn a virtuous cycle into a vicious one. The first impact is a decline in expected future growth, which means lower expected earnings. So even if a company’s rating remained stable at say a 24 times forward price-earnings (P/E) ratio, the price would fall given lower expected earnings.
The next step is that lower growth expectations will justify a lower multiple. Each five percentage point reduction in the next five years’ growth expectations results in a roughly 20% reduction in the justifiable forward P/E ratio that a company should trade at.
But the problem doesn’t stop there. Market darlings are often viewed as ‘high-quality’ companies with great management, having delivered strong growth over multiple years, and the market therefore prices in lower risk. Once the growth tide turns and acquisitions or operations are revealed to be less attractive than originally thought – possibly accompanied by the appearance of a few skeletons – prospects deteriorate. At this point, the ‘quality’ tag falls away and the market will often increase the risk rating associated with the company, further reducing the valuation.
At Sanlam Private Wealth, we have a particular value-driven approach which helps us to generally avoid the vicious cycle described above. First, we’re reluctant to hold stocks at the high valuations at which the ‘darlings’ tend to trade. Second, we prefer to value companies based on their ability to generate free cash flow, rather than on accounting earnings. Third, we attempt to identify and look through cycles rather than extrapolate the current environment into perpetuity. Finally, through in-depth analysis, we try to identify anomalies that may be distorting earnings, such as the artificially inflated exchange rates in some African countries.
The long-term merits of this approach aren’t always obvious, especially when our investment case for a particular company seems contrary to the prevailing market sentiment. During times when these shares perform well, our client portfolios will obviously not share in the excitement. However, for us it’s about seeking superior returns over the long term and avoiding the distraction of perhaps unsustainable wins. When constructing portfolios, it would be irresponsible to focus only on finding the winners – as we’ve seen, we also need to avoid the losers. While it can of course never be an exact science, we believe our approach has proven itself in our house view portfolio over the years – sometimes, the right thing to do is not the popular decision, just the sensible one.
Sanlam Private Wealth manages a comprehensive range of multi-asset (balanced) and equity portfolios across different risk categories:
A different approach to wealth
Partner with Sanlam Private Wealth for clarity, confidence and control over your financial future.
Contact us to schedule a private client consultation.
South Africa
South Africa Home Sanlam Investments Sanlam Private Wealth Glacier by Sanlam Sanlam BlueStarRest of Africa
Sanlam Namibia Sanlam Mozambique Sanlam Tanzania Sanlam Uganda Sanlam Swaziland Sanlam Kenya Sanlam Zambia Sanlam Private Wealth MauritiusGlobal
Global Investment SolutionsCopyright 2019 | All Rights Reserved by Sanlam Private Wealth | Terms of Use | Privacy Policy | Financial Advisory and Intermediary Services Act (FAIS) | Principles and Practices of Financial Management (PPFM). | Promotion of Access to Information Act (PAIA) | Conflicts of Interest Policy | Privacy Statement
Sanlam Private Wealth (Pty) Ltd, registration number 2000/023234/07, is a licensed Financial Services Provider (FSP 37473), a registered Credit Provider (NCRCP1867) and a member of the Johannesburg Stock Exchange (‘SPW’).
MANDATORY DISCLOSURE
All reasonable steps have been taken to ensure that the information on this website is accurate. The information does not constitute financial advice as contemplated in terms of FAIS. Professional financial advice should always be sought before making an investment decision.
INVESTMENT PORTFOLIOS
Participation in Sanlam Private Wealth Portfolios is a medium to long-term investment. The value of portfolios is subject to fluctuation and past performance is not a guide to future performance. Calculations are based on a lump sum investment with gross income reinvested on the ex-dividend date. The net of fee calculation assumes a 1.15% annual management charge and total trading costs of 1% (both inclusive of VAT) on the actual portfolio turnover. Actual investment performance will differ based on the fees applicable, the actual investment date and the date of reinvestment of income. A schedule of fees and maximum commissions is available upon request.
COLLECTIVE INVESTMENT SCHEMES
The Sanlam Group is a full member of the Association for Savings and Investment SA. Collective investment schemes are generally medium to long-term investments. Past performance is not a guide to future performance, and the value of investments / units / unit trusts may go down as well as up. A schedule of fees and charges and maximum commissions is available on request from the manager, Sanlam Collective Investments (RF) Pty Ltd, a registered and approved manager in collective investment schemes in securities (‘Manager’).
Collective investments are traded at ruling prices and can engage in borrowing and scrip lending. The manager does not provide any guarantee either with respect to the capital or the return of a portfolio. Collective investments are calculated on a net asset value basis, which is the total market value of all assets in a portfolio including any income accruals and less any deductible expenses such as audit fees, brokerage and service fees. Actual investment performance of a portfolio and an investor will differ depending on the initial fees applicable, the actual investment date, date of reinvestment of income and dividend withholding tax. Forward pricing is used.
The performance of portfolios depend on the underlying assets and variable market factors. Performance is based on NAV to NAV calculations with income reinvestments done on the ex-dividend date. Portfolios may invest in other unit trusts which levy their own fees and may result is a higher fee structure for Sanlam Private Wealth’s portfolios.
All portfolio options presented are approved collective investment schemes in terms of Collective Investment Schemes Control Act, No. 45 of 2002. Funds may from time to time invest in foreign countries and may have risks regarding liquidity, the repatriation of funds, political and macroeconomic situations, foreign exchange, tax, settlement, and the availability of information. The manager may close any portfolio to new investors in order to ensure efficient management according to applicable mandates.
The management of portfolios may be outsourced to financial services providers authorised in terms of FAIS.
TREATING CUSTOMERS FAIRLY (TCF)
As a business, Sanlam Private Wealth is committed to the principles of TCF, practicing a specific business philosophy that is based on client-centricity and treating customers fairly. Clients can be confident that TCF is central to what Sanlam Private Wealth does and can be reassured that Sanlam Private Wealth has a holistic wealth management product offering that is tailored to clients’ needs, and service that is of a professional standard.